Every generation wants to hear its own oldies eventually, and that goes for both listeners and programmers. Yet, the ’90s still ended up as Top 40’s best period for music in 15 years. To hear the existing ’90s format on satellite or on-line now is to risk whiplash, bouncing from Snoop Dogg to Nelson or Tag Team to U2 to Hanson. The Country songs that weren’t played at Top 40 in the early ’90s were heard by more people than many of those that were. CHR took a new direction every two years in the ’90s and for several years, it barely existed at all. Then there’s the problem of organizing the ’90s into a coherent format. Even in those formats that began with the ’90s as a calling card - the new Rhythmic ACs and younger-skewing ACs – it became clear that newer music generated greater passion among more people. There’s also not a lot of ’90s music that tests in other formats right now – except in Rock radio, where the ’90s dominate. In 2000, the response to the “what if all-’80s is a fad” question for many broadcasters was “so what?” But this is a more conservative, resource-poor environment for format changes. It should be time to give them their own format.īut overdue doesn’t mean imminent, particularly today. And many of the biggest hits of the decade (“End of the Road,” “I Will Always Love You,” “One Sweet Day”) now have a marginal presence at radio, at best. In Ireland, the experimental broadcaster has just popped up. Hits from the ’90s are among the on-line offerings of AOL Radio, Radio IO and many others. And XM Satellite Radio’s ’90s channel came along shortly thereafter. The “All-’90s Weekends” started as soon as 2000 at Top 40 and Hot AC. So given radio’s penchant for latching on to every next big thing a little faster than the previous one, we should have had a large-market, terrestrial all-’90s station a year ago.Īfter all, the decade is nine years gone already. The all-’80s format boom kicked in around 2000.
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